Use this guide to build a profile that quickly tells an impactful, professional story. Give viewers  a glimpse into who you are and get them excited to learn more. Be strategic and choose one or two themes that strengthen your value and make you easy to remember.


  • Photo


Select a photo that  represents you professionally. This helps  humanize your profile and makes you more approachable.


  • Personalize


Your profile is the front page  of your story. The headline is a great way to show your  value and passion in one  quick line. Make the reader  want to read more.


  • Pitch


Think of your summary  as your “elevator pitch.”  It should tell people  what they can expect  from you, and describe what you do to someone  who’s unfamiliar with  your job. Highlight your  strengths.


  • Pictures & Videos


Use photos, videos,  presentations, and other rich  media to make your story jump off the page. This is also  a great way to showcase your company & employer brands.


  • Prose


LinkedIn is not a job board,  so your experience doesn’t have to read like a résumé.  Simply summarize your experience in 2—3 concise sentences. Describe your  major wins or projects for  each position, and the value  you brought to your team.


The Power of Linked In


  • Add Photos


Member with a photo get up to: More connection request, Profile views and more message.


  • Add Your Industry


Members with industry information receive more Profile views.


  • Draft a Compelling Summary


Focus on career accomplishments and asprations.


  • Detail your Work Experience


Member with up-to-date positions receive up to: More connection request, Profile views and more message.


  • Add Examples of your Work


Give a dynamic, visually appealing representation of your professional story.


  • Add Volunteer Experience


Member who add volunteer experience and causes get up more Profile views.


Career and Employability Centre