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Sosialisasi Riset Kolaborasi PKKM 2021-2023

By | July 9th, 2021|NEWS, Uncategorized, UPDATE|

  Salam Hangat dari LP3M LSPR! Pada hari Jumat, 9 Juli 2021, Research Centre mengadakan Sosialisasi Riset Kolaborasi PPKM 2021-2023. IKB-LSPR merupakan salah satu kampus di Indonesia yang mendapatkan dana hibah Dikti untuk Program Kompetisi-Kampus Merdeka (PK-KM) 2021. Salah satu kegiatan ini yang akan didanai adalah program penelitian kolaborasi antara dosen dengan mahasiswa. Bapak dan Ibu [...]

Content Analysis of COVID-19 News on ANTARANEWS.COM – Daniari Setiawati, Artini Soeparmo, Deddy Irwandy

By | June 1st, 2021|Research Showcase, Uncategorized, UPDATE|

ABSTRACT The internet era is described by Bill Kovach and Tom Rosenstiel (2012) as an era of information flooding, so that people are confused about finding accurate information. In the current context, this statement is relevant because Indonesia is facing an outbreak of the COVID-19 virus. The coverage of the COVID-19 outbreak is breaking news [...]

The 4th International Conference on Communication and Business (ICCB) 2021

By | March 10th, 2021|NEWS, UPDATE|

Warm greetings from LSPR Communication and Business Institute! The 4th International Conference on Communication and Business (ICCB) 2021 was successfully conducted on March 9-10, 2021. The conference theme was “Threading the Post-Pandemic Business Survivability: What's Next for Growth and Opportunity?”. The conference was conducted via Zoom video conferencing app. The first day of the conference [...]

The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service – Dinda Maisya Nastiti, Nadya Syavaranti, Akhmad Edhy Aruman

By | February 28th, 2021|Research Showcase, Uncategorized, UPDATE|

ABSTRACT PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services' purchase intention. This study aims to determine the effect [...]

Effects of Pictorial Health Warnings on Cognitive, Affective, and Smoking Behavior: A Mixed Methods Study in Four Cities in Indonesia – Rendro Dhani, Artini Artini, Sri Tunggul Pannindriya, Albert Albert, Abdillah Ahsan, Dian Kusuma

By | February 23rd, 2021|Research Showcase, Uncategorized, UPDATE|

ABSTRACT While studies have shown the importance of pictorial health warnings (PHW) as a tobacco control strategy, empirical evidence on the efficacy of PHW in prompting smoking behavior remains inconclusive. The study aimed to examine the association between PHW and cognitive reactions, emotional/affective reactions, and smoking behavior. We conducted a mixed-methods study, which included a [...]

Create Successful Content Media as Crisis Mitigation in Tourism Industry During COVID-19 Pandemic – Janette Maria Pinariya, Wulan Yulianti, Jane Mitha, Past Novel Larasaty

By | December 30th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Every year the Indonesian tourism industry continues to be managed optimally until finally, it can play a role in the country's foreign exchange earnings. Bank Indonesia (BI) stressed the importance of the tourism sector for the Indonesian economy as it succeeded in becoming the second major foreign exchange earner. However, with the Covid-19 pandemic [...]

Restrictions on Some Western Songs: a Counter HegemonyEffort by the West Java Regional Indonesian Broadcasting Commission – Andre Ikhsano, Yolanda Stellarosa

By | December 13th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Restriction on the broadcasting  of 17 western songs considered full of sexual aspects in the Indonesian province of West Java has given rise to  polemic and criticism. Various reactions, both negative and positive, emerged. Instead of supporting the restriction the Indonesian public appeared to blatantly oppose the policy made by the West Java  Regional [...]

The Influence of Celebrity Endorsement and The Advertisement Message Towards Telkomsel’s Product Awareness and Its Impact on The Purchase Intention – Dinda Mutiara Ayuni, Yuliana Riana Prasetyawati

By | December 7th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT The increasing number of data services usage in Indonesia has triggered each operator (telecommuni-cation  companies)  to  have  an  actual tariff  war related  to  the  demands.  Contradicted  to  those  phenomena, Telkomsel resisted competing in the lower prices. Instead, Raffi Ahmad as the endorser for their latest internet package, which is expected to fit the role [...]