Uncategorized

/Uncategorized

The Influence of President Joko Widodo’s Instagram Content on Beginner Voters Participation in the 2019 General Elections – Marsha Ruth Handoko, Yolanda Stellarosa

By | June 27th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Instagram is a social media that is currently becoming a lifestyle trend and is in demand by the community. With the advantages of Instagram which are a photo and video posting service, Instagram is not only used for fun but also used as a source of political information. One of the uses of Instagram [...]

Book Discussion: Public Relations and Social Theory: Key Figures, Concepts and Developments

By | June 12th, 2020|NEWS, Uncategorized|

Research Centre kembali mengadakan webinar book discussion melalui aplikasi Google meet & live di Youtube LSPR Jakarta pada hari Jumat, 12 Juni 2020, pukul 13.00 – 15.00 WIB. Diskusi di bulan Juni ini membahas buku yang berjudul Public Relations and Social Theory: Key Figures, Concepts and Developments, Pembahas buku ini adalah dari dosen LSPR yaitu [...]

Pembelajaran dari rumah bagi individu berkebutuhan khusus selama masa pandemic

By | June 8th, 2020|COMMUNITY SERVICE PROGRAMS, NEWS, Uncategorized|

LPPM LSPR – Jakarta kembali mengadakan webinar yang diadakan pada hari Jumat, 5 Juni 2020. Webinar kali ini mengangkat topik pembelajaran dari rumah bagi individu berkebutuhan khusus selama masa pandemik, yang diisi oleh 2 pembicara yaitu Dr. Chrisdina Wempi selaku director London School Beyond Academy, sebuah lembaga pelatihan keterampilan untuk remaja berkebutuhan khusus beserta dengan [...]

The Influence of President Joko Widodo’s Instagram Content on Beginner Voters Participation in the 2019 General Elections – Marsha Ruth Handoko, Yolanda Stellarosa

By | June 7th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Instagram is a social media that is currently becoming a lifestyle trend and is in demand by the community. With the advantages of Instagram which is a photo and video posting service, Instagram is not only used for fun but is also used as a source of political information. One of the uses of [...]

The Indonesian Millenials Consumer Behaviour on Buying Eco-Friendly Products: The Relationship Between Environmental Knowledge and Perceived Consumer Effectiveness – Susilowati Natakoesoemah, Gracia Rachmi Adiarsi

By | June 3rd, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT The topics of sustainable development and climate change correlation, pollution, toxic-containing products, and unhealthy lifestyles in urban societies has become a phenomenal issue these days. These issues have evolved around the exploitation of natural resources. It is imperative that all stakeholders stop exploiting natural resources to create better and more sustainable living for today’s [...]

Book Discussion Kecanduan Belanja: Budaya Konsumerisme Dalam Teks

By | May 15th, 2020|NEWS, Uncategorized|

Research Centre kembali mengadakan Webinar book discussion menggunakan aplikasi google meet pada hari Jumat, 15 Mei 2020, pukul 14.00 – 15.00 WIB. Diskusi di bulan Mei ini membahas buku yang berjudul Kecanduan Belanja: Budaya Konsumerisme Dalam Teks (2020) karya terbaru Dr. Yolanda Stellarosa, M.Si,. Wakil Rektor 2 sekaligus dosen LSPR. Buku yang berisi Kecanduan belanja [...]

Price Determines Customer Loyalty in Ride-Hailing Services – Syafiq Basri Assegaff, Stanley Oktavianus Pranoto

By | March 28th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Not long after Uber left the business in Indonesia in 2018, increasing numbers of ride-hailing users in Indonesia have been dominated by Gojek and Grab, with more than 100 million users downloaded each of their applications. We don‘t know how the recent Covid-19 pandemic -- when governments urged people to work from home and [...]

Representasi perempuan dalam kukungan tradisi Jawa pada film Kartini karya Hanung Bramantyo – Alycia Putri, Lestari Nurhajati

By | March 17th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Film becomes a media that is currently still in demand by the public in understanding phenomena that have and even are happening based on real or fictional stories. The Kartini film directed by Hanung Bramantyo and played by Dian Sastrowardoyo as Kartini presents a true story based on history to the public. This film [...]

Peubah Kepercayaan Merek Melampaui Kausalitas Persuasi Pemasar Pada Keputusan Berkuliah – Charles Parnauli Saragi, Ruth Florescia Simanjuntak, Deddy Muharman

By | February 9th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT STIE KESATUAN campus in the academic year 2017/2018 has the highest number of students compared to previous school years. This study aims to determine the causality between brand trust and marketer persuasion on the decision of students choosing to study at STIE KESATUAN. The paradigm used is positivistic with a quantitative approach, a survey [...]

Manajemen Krisis Public Relations Dalam Menangani Penolakan Imunisasi Measles Rubella – Wulan Yulianti, Rino Febrianno Boer

By | February 3rd, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT In 2017 the Measles rubella immunization phenomenon caught the public’s attention. The act of rejection from parents resulted in negative coverage and led the Ministry of Health to a crisis. Public relations is a division whose role is to protect and maintain the reputation of an organization through crisis management actions. The purpose of [...]