Research Showcase

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Analisis Isi Pemberitaan COVID-19 Pada AntaraNews.Com – Daniari Setiawati, Artini Soeparmo, Deddy Irwandy

By | June 1st, 2021|Research Showcase, Uncategorized, UPDATE|

ABSTRAK Era internet digambarkan oleh Bill Kovach dan Tom Rosenstiel (2012) sebagai era banjir informasi, sehingga masyarakat kebingungan mencari informasi akurat. Dalam konteks sekarang ini, pernyataan tersebut menjadi relevan karena Indonesia sedang menghadapi wabah virus COVID-19. Liputan wabah COVID-19 merupakan breaking news sepanjang hari sejak awal Maret 2020. Masyarakat sulit membedakan berita-berita, mana yang akurat [...]

The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service – Dinda Maisya Nastiti, Nadya Syavaranti, Akhmad Edhy Aruman

By | February 28th, 2021|Research Showcase, Uncategorized, UPDATE|

ABSTRACT PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services' purchase intention. This study aims to determine the effect [...]

Effects of Pictorial Health Warnings on Cognitive, Affective, and Smoking Behavior: A Mixed Methods Study in Four Cities in Indonesia – Rendro Dhani, Artini Artini, Sri Tunggul Pannindriya, Albert Albert, Abdillah Ahsan, Dian Kusuma

By | February 23rd, 2021|Research Showcase, Uncategorized, UPDATE|

ABSTRACT While studies have shown the importance of pictorial health warnings (PHW) as a tobacco control strategy, empirical evidence on the efficacy of PHW in prompting smoking behavior remains inconclusive. The study aimed to examine the association between PHW and cognitive reactions, emotional/affective reactions, and smoking behavior. We conducted a mixed-methods study, which included a [...]

Create Successful Content Media as Crisis Mitigation in Tourism Industry During COVID-19 Pandemic – Janette Maria Pinariya, Wulan Yulianti, Jane Mitha, Past Novel Larasaty

By | December 30th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Every year the Indonesian tourism industry continues to be managed optimally until finally, it can play a role in the country's foreign exchange earnings. Bank Indonesia (BI) stressed the importance of the tourism sector for the Indonesian economy as it succeeded in becoming the second major foreign exchange earner. However, with the Covid-19 pandemic [...]

Restrictions on Some Western Songs: a Counter HegemonyEffort by the West Java Regional Indonesian Broadcasting Commission – Andre Ikhsano, Yolanda Stellarosa

By | December 13th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Restriction on the broadcasting  of 17 western songs considered full of sexual aspects in the Indonesian province of West Java has given rise to  polemic and criticism. Various reactions, both negative and positive, emerged. Instead of supporting the restriction the Indonesian public appeared to blatantly oppose the policy made by the West Java  Regional [...]

The Influence of Celebrity Endorsement and The Advertisement Message Towards Telkomsel’s Product Awareness and Its Impact on The Purchase Intention – Dinda Mutiara Ayuni, Yuliana Riana Prasetyawati

By | December 7th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT The increasing number of data services usage in Indonesia has triggered each operator (telecommuni-cation  companies)  to  have  an  actual tariff  war related  to  the  demands.  Contradicted  to  those  phenomena, Telkomsel resisted competing in the lower prices. Instead, Raffi Ahmad as the endorser for their latest internet package, which is expected to fit the role [...]

Social Media, Youth and Environmental Low-Risk Activism: A Case Study of Savesharks Indonesia Campaign On Twitter – Hersinta, Adithiyasanti Sofia

By | November 30th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT The  lack  of  understanding  and  awareness  on  shark’s conservation in Indonesia is still largely found.  Evidently,  it  could  be  seen  from  the massive reducing number of shark’s population, irresponsible  consumption  of  shark  meat,  and constant  activities  on  illegal, unregulated  and unreported shark fishing and finning in Indonesia. On the other hand, shark existence is [...]

Global Capability Framework For The Public Relations and Communication Management Profession: Indonesian Perspective – Rendro Dhani, Yuliana R. Prasetyawati, Yunita Permatasari, Riska Afrianti, Lamria R. Fitriyani

By | November 1st, 2020|RESEARCH, Research Projects, Research Showcase, Uncategorized, UPDATE|

Executive Summary CREATING a global capability framework (GCF) for the public relations and communication management profession is a global project that has been undertaken in several countries. The GCF is the first and foremost Global Alliance1 project in partnership with the University of Huddersfield, UK, commenced in 2016. To expand the area of study and [...]

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Accelerating Diffusion Innovation Using Celebrities as Opinion Leaders for Millennials: HPV Vaccines in Indonesia – Janette Maria Pinariya, Andre Ikhsano, Aldila Maharani Sutjipto

By | September 30th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Indonesia has become the country with the second-highest number of cervical cancer patients. It is the only type of cancer that could be prevented, but the public's understanding is still very low. The urgency of this issue especially applied for the millennial generation. This study discusses the campaigns in the health sector conducted by [...]

Comparative Analysis of Online News Content Objectivity On COVID-19 Between Detik.Com and Kompas.Com – Silvia Pristianita, Marta Rustono Farady, Amanda Mercedes, Yohanes Nugroho Widiyanto, Rino Febrianno Boer

By | September 20th, 2020|Research Showcase, Uncategorized, UPDATE|

ABSTRACT Since March 11, 2020, COVID-19 has been declared as a global pandemic. The case of the COVID-19 has become the major topic of the media around the world because it didn’t only threaten human life, it also gave negative impacts on various sectors. Many kinds of news about COVID-19, which its context started from [...]