Monthly Archives: February 2021

//February

The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service – Dinda Maisya Nastiti, Nadya Syavaranti, Akhmad Edhy Aruman

By | February 28th, 2021|Research Showcase, Uncategorized, UPDATE|

ABSTRACT PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services' purchase intention. This study aims to determine the effect [...]

Effects of Pictorial Health Warnings on Cognitive, Affective, and Smoking Behavior: A Mixed Methods Study in Four Cities in Indonesia – Rendro Dhani, Artini Artini, Sri Tunggul Pannindriya, Albert Albert, Abdillah Ahsan, Dian Kusuma

By | February 23rd, 2021|Research Showcase, Uncategorized, UPDATE|

ABSTRACT While studies have shown the importance of pictorial health warnings (PHW) as a tobacco control strategy, empirical evidence on the efficacy of PHW in prompting smoking behavior remains inconclusive. The study aimed to examine the association between PHW and cognitive reactions, emotional/affective reactions, and smoking behavior. We conducted a mixed-methods study, which included a [...]