Monthly Archives: December 2019

//December

Special Events Fashion Show Collaboration in Socializing Spongebobgold to Support Brand Awareness

By | December 30th, 2019|Uncategorized|

Alexander Mamby Aruan, Henri Putra Jaya, Adela Setiawan, Felicia Hanslim ABSTRACT MNC Licensing International sees the opportunity of expanding the target market of their brand animation SpongeBob. In its current state, SpongeBob has reached the maturity stage. SpongeBob feels the importance to extend the target market to millennials. Regarding this, SpongeBob created a global campaign called SpongeBob Gold. [...]

Pengenalan Vaksinasi HPV oleh Koalisasi Indonesia Cegah Kanker Serviks dengan Pendekatan Teori Difusi Inovasi – Aldila Maharani Sutjipto, Janette Maria Pinariya

By | December 17th, 2019|Research Showcase, Uncategorized|

ABSTRACT This study discusses public relations campaigns in the health sector conducted by KICKS (Koalisi Indonesia Cegah Kanker Serviks) as an effort to introduce HPV vaccination as a primary prevention of cervical cancer. Used case study method with a descriptive qualitative approach, the research aims to obtain information about strategies used in introducing innovations in [...]

Rumah Kreatif dan Inovasi Sebagai Program Pemberdayaan Masyarakat Kampung Muara Bahari – Anita Yunia, Janette Maria Pinariya

By | December 7th, 2019|Research Showcase, Uncategorized|

ABSTRACT The large number of drug abuse and distribution in Indonesia, makes more efforts to prevent and eradicate drugs from various parties, one of them is the government of the National Narcotics Agency. In addition to undergoing the main tasks in the Prevention of the Eradication of Drug Abuse and Circulation Narcotics, National Narcotics Agency [...]

Koevolusi Radio Berita Rri Pro3 Pada Program Indonesia Menyapa – Sri Ulya Suskarwati

By | December 5th, 2019|Research Showcase, Uncategorized|

ABSTRAK Persaingan antara media radio tidak bisa dihindari akibat munculnya internet. Hal tersebut dialami juga oleh Radio Republik Indonesia Programa Tiga atau RRI Pro3 dengan mengubah konten berita dari FM 88,8 MHz ke RRI Net. Penelitian ini bertujuan untuk mendeskripsikan transformasi konten berita oleh RRI Pro3. Penulis menggunakan konsep koevolusi dari teori Mediamorfosis Roger Fidler, [...]