Research

/Research

GLOBAL CAPABILITY FRAMEWORK FOR THE PUBLIC RELATION AND COMMUNICATION MANAGEMENT PROFESSION

We are proud to present the Top Ten PR Capabilities in Indonesia. These 10 capabilities are the most important capabilities for the public relations and communication management profession from an Indonesian perspective. These findings are the result of research starting from June 2019 to August 2020 with the aim of identifying and mapping the [...]

Communication Strategy For SMEs in ASEAN: Ready to Compete Regionally and Globally

Communication Strategy  For SMEs in ASEAN: Ready to Compete Regionally and Globally By : Yuliana Riana  P, MM Head of Centre For ASEAN Public Relations Studies at LSPR-Jakarta   THE NEW CHAPTER OF ASEAN On 8 August 2017, ASEAN goes 50 year old, and to date, ASEAN has entered a developing phase as ASEAN [...]

51 Tahun ASEAN dan Penguatan UMKM Indonesia

Oleh: Yuliana R. Prasetyawati Head of Centre of Public Relations Studies, LSPR Jakarta 51 tahun kehadiran ASEAN, selama itu, telah banyak capaian-capaian yang telah diraih ASEAN dan sumbangsih yang diberikan ASEAN bagi negara-negara anggotanya. Salah satu capaian dan sumbangsih terpenting dari ASEAN adalah terciptanya perdamaian dan stabilitas di kawasan Asia Tenggara. Terciptanya perdamaian dan [...]

Innovative Investing on Women Entrepreneur

Innovative Investing on Women Entrepreneur by: Yuliana Riana Prasetyawati, M.M. Head of Centre for ASEAN Public Relations Studies LSPR Communication & Business Institute “A woman with a voice is, by definition, a strong woman”. Wise words from Melinda Gates, perfectly describes how women need to rise their voices to remove the obstacles facing [...]

HIGHER EDUCATION WITHIN ASEAN CONNECTIVITY

Mrs. Yuliana R. Prasetyawati, MM and Cornelia Alverina, M.I.Kom have published a research article titled "Higher Education within ASEAN Connectivity" in the Asia Pacific Studies Journal, Volume 2 Number 1/ July - December 2017, pp. 45-58. Kindly check this out: Higher Education within ASEAN Connectivity   Hereby the abstract: ASEAN member countries are well aware of the importance [...]

COMPANY LEADER’S PERCEPTION TOWARD THE CONCEPT AND IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IN INDONESIA

Dr. Reevany (USM), Yanie Hendrayani, M.Si (Malindo) and Hersinta, M.Si (LPPM) representing each party to sign the research collaboration agreement. CONDUCTED BY LSPR JAKARTA MALINDO RESEARCH CENTRE UNIVERSITI SAINS MALAYSIA (USM)  May 2016 The Emerging of CSR Concept and Its Implementation in Indonesia Previous literature stated that Indonesia was still in the lowest rank Corporate [...]

“Communicate effectively in a crisis” by K. Bhavani

Every organisation has to handle a crisis.  It could be a minor or major crisis. Sometimes it starts with something small like a negative comment on the company’s product on a Facebook posting.   This could quickly escalate to a crisis if you do not respond quickly and effectively. In 2009, a Domino Pizza  employee in [...]