Jakarta – The entire series of LSPR Culinary Entrepreneur Award (CEA) 2021 culminated in the Awarding Ceremony, which was held with a blended concept today. The participants of the 2021 LSPR CEA came from various regions such as Jakarta, Bekasi, Bogor and Depok. This activity, which is the result of the initiation of the LSPR Plaza, and the Business Faculty of the LSPR Communication and Business Institute, aims to accommodate MSMEs in developing their culinary business. One of them is by providing a workshop at the LSPR CEA 2021 event. Also gives appreciation to MSMEs with good product innovations.
After going through several assessment processes that started with 37 UMKM participants, then filtered into Top 10 Finalists, 5 UMKM were determined with the highest score which became the choice of the Jury. In the Top 10 judging process, acting as the LSPR CEA 2021 Honorary Jury were HE Djauhari Oratmangun (Indonesian Ambassador to China and Mongolia), Prita Kemal Gani, MBA, MCIPR, APR (Founder & CEO of LSPR), Yuliana R. Prasetyawati (Chair of the Board Judges and Chief Executive of LSPR CEA), Iim Rusyamsi (Chairman of OK OCE Indonesia), Betha Ketaren (Adi Gastronom Indonesia), and Lis Hendriani (Editor in Chief Mix Marcomm).
“LSPR CEA 2021 has successfully screened 37 UMKM participants, from those who just started a business during the pandemic, to businesses that have been running for three years. Through the promotion process, participant selection, training and judging process, it can be seen how high the spirit of Indonesian UMKM entrepreneurs is to work and produce quality products, “said Prita when delivering her speech at the Awarding Ceremony.
“I am amazed by my UMKM friends who are very persistent and have managed to survive this pandemic. Reading business proposals, watching presentations on Top 10 MSMEs, reminds me of the moment when I first founded the LSPR Campus. In doing business, the most important thing is we have to innovate, keep dreaming, keep up the spirit, and always maintain good product quality, “continued Prita.
Seeing the enthusiasm of the participants and the community in their interest in the culinary business which is strengthened by the desire to improve the quality of MSMEs in Indonesia, LSPR through the LSPR Center for Entrepreneurship collaborates with the OK OCE Indonesia Social Movement. The goal is to create jobs and develop entrepreneurial potential through training and mentoring. This collaboration was inaugurated by the signing of the MOU by Iim Rusyamsi as the General Chair of OK OCE Indonesia, and Yuliana R. Prasetyawati as the Dean of the LSPR Business Faculty who oversees the LSPR Center for Entrepreneurship. This signing was carried out in the middle of the 2021 LSPR CEA Awarding Ceremony.
The Awarding Ceremony was held with a blended concept, where several parties were present offline at the LSPR Sudirman Park campus, Jakarta and broadcast live on the LSPR Plaza youtube. The first position in the LSPR CEA 2021 event was won by SALAKU® (Bekasi), Me Time Fresh (Bogor) as Second Place, Kopitia (Jakarta) as 3rd Place, Le Difia Cake & Bakery (Bekasi) Champion I, and PITIKS (Jakarta) Runner Up II. “Hopefully this achievement will be an encouragement, motivation, motivation to work, grow and create as many jobs as possible,” said Dr. Indra Cahya Uno when congratulating all the winners of LSPR CEA 2021.