Vision:
The LSPR’s Centre of Excellence in Public Relations – Research Centre is aimed to generate knowledge for both the academic community and the industry.

Mission:
- To generate knowledge in the field of communication.
- To foster research culture in LSPR.
- To foster critical thinking in LSPR.
- To foster innovative thinking in LSPR.
- To foster links between LSPR and other institutions in communication research.
- To produce research work in the Public Relations and Communication Field in general, which benefit society and institutions in Indonesia, the religion and the world.