PRESS RELEASE For Immediate Release
SURVEY OF SOCIAL MEDIA USAGE AMONG INDONESIAN JOURNALISTS
“SEVEN OUT OF TEN JOURNALISTS IN INDONESIA GOT THEIR NEWS IDEA FROM INTERNET “
Jakarta, December 2010 --- The company which has not yet implemented a web strategy and social networking media will have difficulty to be heard by journalists. That is the latest research results or findings about behavioral patterns of Indonesian journalists in using the Internet. That research revealed that 91% journalists depend on Internet in searching news, and seven out of ten journalists get an idea to create news from internet.
The survey, initiated by Maverick Indonesia and held in collaboration with The Research Centre of The London School of Public Relations – Jakarta (LSPR) was held in June - September 2010, with 320 respondents from 141 media throughout Indonesia.
“The purpose of this survey is to determine the pattern of activity of Indonesian Journalists in using the Internet and social networking, says Prita Kemal Gani, Director of LSPR. “In addition, the result of this survey can be helpful and beneficial to any institution in communicating effectively with journalists.”
“This survey is very useful because it is show how big the impact of internet in the work of journalists,” says Technical Advisor Maverick Ong Hock Chuan. “Survey results support our idea that Internet is very important for journalists in formal media, such as newspaper/magazine, radio, and television. And prove that if we want to convey a formal message to formal media, then it can be started through social networking media.”
Furthermore, it is interesting to note that, other than accessing news portal, about 72,3% journalists as a respondent admitted that they also monitoring, searching, and/or acquiring information from social network media, such as Facebook. In addition, nine out of ten journalists in Indonesia certainly have a Facebook account, and more than half of them have a Twitter account.
The popularity of the Internet and social networking media like Facebook, Twitter and blogs in Indonesia is growing rapidly. Indonesia's Internet users have reached 10.5% of the population, or about 25 million people. Even recently, the Internet and social networking are increasingly believed to be the instrument of public interest advocacy as well as a means to disseminate information.
More interesting, this research also revealed only five out of ten journalists that verify the information acquired from internet. Moreover, some of the journalists within this respondent group admitted that they always verify before they process the information. About 10% still verify through internet to other online news or website, Wikipedia, even searching related subject through search engine like Google and Yahoo!.
This finding is important to note for a company in communicating their messages to the media. They need to know and monitor internet and social networking media that related to own brand or company and to be able to quickly solve any incorrect information, or arising issues before a specific information is being used by the journalist. Therefore, a company’s communication media or channel will not be enough if just using old way or the traditional way such as advertising or promotion. A company must implement a web strategy and social networking media as a part of their communications strategy.
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For further information, please contact:
Ari S. Widodo Poespodihardjo, Ph.D,
Head of Research Centre LSPR
Tel: (021) 5794 2471
M. Adwi Yudiansyah, Maverick
Tel: (021) 727 898 33