Providing an overview of marketing principles and methods, this concentration will go in-depth with marketing concepts: ‘4Ps’ of ‘price, product, place and promotion’; product positioning, competition, advertising, lines of distribution and sales product lifecycle, combined with field research to align the worker with the current business situation.
Students are encouraged to formulate effective marketing strategies, assimilating theories and practices to be implemented in various industries.
Major subjects in Marketing Concentration:
- Marketing Communications
- Marketing Planning and Control
- Information Technology for Marketing
- Entrepreneurship Project
- Business Policy
- Team and Project Management
- Marketing Research
- Retail Management
- Communications Skills
- Selling and Sales Management