Digital Media Communication & Advertising

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Students are introduced to the definition, understanding and application of above-the-line and below-the-line concepts, strategies and management of advertising, and they are exposed to the whole process through in-house projects throughout their study years.

The programme aims to train and develop their critical thinking ability and to create a more creative outcome on their own.

Courses are designed to fulfil the requirements of entry-level management positions, to join the exciting and dynamic advertising industry. With knowledge and practical training we give students the foundation to excel in their jobs and the foundation to grow and develop over the long term.

Major Subjects in the Advertising Concentration:

  • Creative Advertising
  • Introduction to Public Speaking
  • Basic Design
  • Promotion Management
  • Advertising Campaigns
  • Creative Exhibitions & Festival in Advertising
  • Radio and TV Commercials
  • Media Management Skill
  • Basic Design and Life Drawing
  • Advertising Management