Social & Mass Media Management

This major produces graduates who are ready and equipped to advance their careers in a range of dynamic career paths in the mass media industry. Both digital and traditional forms of mass media are covered in depth, developing an awareness of the media and its complex interactions with political, social and business processes. The use of advertising to inform and influence consumer choices is also covered in detail to create graduates who will excel in designing and implementing successful strategies for achieving the goals of their clients. Our graduates are ready to work in an internationally competitive context of global business, media and communications.

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