Zafrul Yanni Sjahrial


Brief Biography

An Integrated marketing and communications professional, has more then

35 years in advertising, branding and marketing communications industry

experience. A Malaysian by Nationality born in 1960, Jakarta, grew up in

Europe and several countries in Asia. In 1979, halfway through Art College,

he decided to step out into the real world starting from rock bottom and

worked his way up until what he is today.

Yanni as he is commonly known, has handled many blue chip accounts from

multi-national FMCGs, Personal Care, Consumer Durables, Airlines, Financial

& Banking, Insurance, Automotive, Corporate Clients, Property &

Development, Hospitality & Tourism, Pharmaceutical, Telecommunications,

Oil & Gas and many more. In 1994, he was seconded to Bates Indonesia.

After completing his contract, he decided to remain in Indonesia wanting to

learn and experience more from this vast multi cultured market of endless

potential for creativity.

His passion lies in creative communications and innovative marketing ideas

applying creativity not only in the true sense of the word, but also in all the

other aspects of marketing, selling and brand awareness.

Some of his achievements include local and international award shows,

being assigned as juries Citra Pariwara 2003 and The New York Festival

2004 and other recognitions throughout his career. As a foreigner in

Indonesia, he was also the co-founder and made the first President of

Creative Circle Indonesia.


o Attended the Vienna Graphic Academy, Austria 1976

o Attended The Malaysian Institute of Arts, Malaysia 1979

Work Experience (Current)

Zafrul Yanni Sjahrial is the Founder and CEO of BrandQuest Asia, a creative

based establishment that drives his passion for creative excellence for the

region and Indonesia. BQA creates and develops strategies and ideas for

up and coming or striving brands in the region and help them to be ‘Brand


Being sensitive to the domestic and international needs and trends, self

initiated events and projects will be developed for the local potential market

to produced, executed and implemented.

Work Experience (Past)

1979 – 1987

J. Walter Thompson (Malaysia)

Last position held Associate Creative Director

1987 – 1992

Ted Bates/BSB/Bates Malaysia

Last position held Creative Group Head

1992 – 1994

Mentari Communications (Malaysia)

Last position held Managing Director

1994 – 1995

Bates Asia (Indonesia)

Last position held Creative Director

1995 – 1997

Binamark (Indonesia)

Last position held Executive Creative Director

1997 – 1999

Aim Communications (Indonesia)

Last position held Executive Creative Director

1999 – 2004

Matari Advertising (Indonesia)

Last position held Executive Creative Director

2004 – 2011

Cipta Reka Nara Sdn Bhd (Malaysia)

Last position held CEO & Chief Creative Officer

2012 – 2014

Fortune Indonesia Tbk (Indonesia)

Last position held Group Creative Officer & Executive Creative Director

2015 – current

OIG Asia (Indonesia)

Position: Business Partner & Group Chief Creative Officer

2015 – current

BrandQuest Asia (Indonesia, Malaysia, Singapore)

Position: Founder & Chief Executive Officer

His addition work experience was working on several special projects in Australia,

Japan, Hong Kong, Singapore, Cambodia, Europe and the United States.


• Co-Founder and Former President of The Indonesian Creative Circle

• Co-Founder and Former President of the Blazing Bowling Club

• Current Managing Partner & Asia Pacific Director for Caedz LLC, USA

An Eco Synisys – Economy Re-engineering Organization with its HQ in San

Francisco, USA is involved in the planning and investment for development

of a region/countries on Clean Green Hydrogen Economy structure that

includes development of new integrated eco-cities, green manufacturing and

industries along with its infrastructures. Currently this is at a voluntary basis

until projects kicks off.


• 2001-2002, Garuda Indonesia, Creative Campaign Concept Strategy

• 2003, FISIP University of Indonesia, Round Table Discussion on Knowledge,

Attitude & Practice

• 2003, Communication Segmentation to Women Seminar – Hotel Kartika

Chandra Jakarta

• 2004, PPP Seminar – How to Make Good Storyboard, Semarang

• 2004, Lateral Marketing Seminar – Development of Strategy and Innovations

& How to Market and Launch New Products – Jakarta

• 2001-2005, Honorary Lecturer at Next Academy for Film and Video


• 2011-2012, Speaker at Imago – Creative Seminars and Workshops for


Area of Expertise

• Creative and Marketing Communications Concept and Strategy


• Creative and Innovative Marketing Activities Ideas and Strategies

• Advertising and Promotions Campaign – From ideas to execution

• All Aspects of Graphic Designs and Applications

• Corporate and Product Branding Development

• Producing Television Commercial and Video Productions

• Directing Television Commercial and Video Productions

Research Interest

Zafrul Yanni is pursuing in writing a paper on sustainable communications

and socializations of the Significance of Global Climate Change Initiatives

and Programs to the people in the developing countries. This if focused on

the key Importance to the Awareness and Actions to be taken by the

communities of the future.