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Nelly Nailatie Maarif, MBA

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Nelly Nailatie Maarif, MBA.
Lecturer, In House Trainer.
Nelly.nm@lspr.edu;

Research interest :
Marketing, Marketing Communication and Philantrophy

Biography:
Nelly Nailatie Maarif was awarded Master Degree in Business by Asian Institute of Management, Manila, Philippiness.
Having over 25 years of experience with various global companies such as Nestle Malaysia, Nestle Indonesia and Lever Brothers, currently she focus herself in areas of In House Training and lecturing at The London School of Public Relations, Jakarta.
She teaches several subjects ie. , Strategic Management, Marketing Planning & Control, Retail Management, Indonesian Economic System, Promotion Management, and Marketing Communication. Other role she loves is supporting the stchool as thesis advisor for undergraduate and post graduate program students. Beside an active passionate researcher she is also a guest speaker to higher educations and post graduate programmes and among others were MM Program Universitas Riau, MB Program Bogor Institute of Agriculture.

Research Projects
2014, Media Komunikasi Guna Membangun Sikap Altruism di Kalangan Umat Islam: Studi pada Badan Wakaf Indonesia dan Tabung Wakaf Indonesia (with Deddy Irwandy)
2008, Research on consumer behavior, marketing, sales and business strategy as writing material for a book entitle” Power of Marketing, Practitioner Perspective in Asia”
2008, Recognition of the Execution of Relationship Marketing Techniques in Markeeting Operation : A case study from Indonesia, presented and publsihed as digital journal of“ APMC 2008, Case Studies” at Asia Pacific Marketing Conference organized by University of Malaysia – Kuching, Serawak, Malaysia.
2008, Service Quality as Competitive Advatage of Entrepreneurship : A case from Indonesia.

Community Services Project:

2012, as Program Coordinator for Sewing Course for 40 participants among women of lower middle classes, Rawamangun area, Central Jakarta.

  1. as Coordinator for Basic Leadership Training held by Islamic Women Organization “WANITA PERTI”

Publications:

Maarif, Nelly Nailatie and Deddy Irwandy, December 2014, Developing Altruism through the Implementation of Waqf, a case study from Indonesia, International Conference for Mosque, Zakat and Wakaf organized by International Islamic Univesity, Kuala Lumpur, Malaysia.

Maarif, Nelly Nailatie, December 2014, Role of Communication in Waqf Decision Making, a case study from Indonesia, International Conference for Mosque, Zakat and Wakaf organized by International Islamic Univesity, Kuala Lumpur, Malaysia.

Maarif, Nelly Nailatie and Deddy Irwandy, December 2014, Traditional Activities are the Most Effective in Prmoting Philantrophy Concept, Tokyo International Conference for Social Science, Tokyo, Japan.

Maarif, Nelly Nailatie, 2008, Power of Marketing, Practitioner Perspective in Asia, PT.Salemba , Jakarta

Maarif, Nelly Nailatie , 2008, Perempuan Riau Bicara Catatan : Penulisan dilakukan bersama dengan penulis penulis perempuan Riau lainnya. Madjlis Taklim Riau, Pekanbaru Prov.Riau

Maarif, Nelly Nailatie, 2008, Direktori Perempuan Riau Catatan : Penulisan dilakukan bersama dengan penulis penulis perempuan Riau lainnya. PUSDATIN PUANRI (Pusat Data dan Informasi Perempuan Riau), Pekanbaru, Prov.Riau

Maarif, Nelly Nailatie, 2008, Recognition of the Execution of Relationship Marketing Techniques in Markeeting Operation : A case study from Indonesia, Asia Pacific Marketing Conference , at University of Malaysia – Kuching, Serawak, Malaysia.

Maarif, Nelly Nailatie, 2008, Service Quality as Competitive Advatage of an Entrepreneurship A case from Indonesia, International Conference on Entrepreneurship, Dr. DY Patil Institute of Management Studies, Mombay, India

Maarif, Nelly Nailatie, 2013, Acknowledgment of Marketing as Most Important Division in Business Corporation : A Case Study from Indonesia, The 4th.International Research Conference “Cultural, Conflict and Communication”, LSPR, Jakarta

Maarif, Nelly, 2004, Lima Kebanggaan Anak Melayu Catatan : Penulisan dilakukan bersama dengan penulis penulis anggota Persatuan Masyarakat Riau Jakarta, Persatuan Masyarakat Riau Jakarta.

Books :

  1. Power of Marketing, Practitioner Perspective in Asia. PT. Salemba Jakarta.
    2008, Perempuan Riau Bicara Catatan : Penulisan dilakukan bersama dengan penulis penulis perempuan Riau lainnya. Madjlis Taklim Riau, Pekanbaru Prov.Riau
    2008, Direktori Perempuan Riau Catatan : Penulisan dilakukan bersama dengan penulis penulis perempuan Riau lainnya. PUSDATIN PUANRI (Pusat Data dan Informasi Perempuan Riau), Pekanbaru, Prov.Riau
    2004, Lima Kebanggaan Anak Melayu Catatan : Penulisan dilakukan bersama dengan penulis penulis anggota Persatuan Masyarakat Riau Jakarta, Persatuan Masyarakat Riau Jakarta.