Arie Novel


I have been working for almost 20 years in the field of strategic communications and reputation management. I have experienced working for various industries, particularly natural-based Industry, ranging from Agriculture, forestry, general mining and oil & gas.

During my service at Indopacific Edelman, I was an account director and a part of the advisory team of Central Bank of Indonesia, Chevron (it used to be Caltex Indonesia), Total Indonesie, Rio Tinto, Pfizer, Nike, CocaCola, CEMEX, Cabot, AriaWest International, APRIL – RAPP, PPLI-Waste management, Thames Pam Jaya, Pam Lyonaise, Goodyear, and Philip morris, that each client has specific issues associated with its operations in Indonesia.

In time, since my initial works up to the present one, I am now experienced in handling various industries and have wide government and non-government networks at all levels.

In addition to cross-industry experience, I have experience dealing with local government and multi-ethnic areas in almost all regions in Indonesia; Papua, Maluku, Kalimantan, Sulawesi, Bali, NTB, and Sumatra.

I am now actively involve in lots of discussions and seminars as a speaker on the field of strategic communications, stakeholder’s engagement, CSR, social media, media relations, sustainable development, and crisis management.