- 2.6.2012Seminar & Colloquium
- Please do confirmation on your attendance to PGP Academic, Mr. Budi Setyono (021-57904365)
- 11.9.2011ANNOUNCEMENT For all students taking “Strategic Isssues Management”
- Kindly be informed that your regular SIM Classes from 7 – 12 November 2011 will be cancelled. As replacement, students are required to attend a special session by Ms. Vanessa Bradshaw from Edith Cowan University - Australia with the following schedule :
Post-Graduate Programme
Marketing Communications
The "Marketing Communication" study concentration prepares students for a career in Marketing Communication – whether products, ideas or services.Marketing refers to the traditional 4Ps (product, price, place and promotion) and for the new Ps (process and perception). The major focuses on the use of communication for promotion purposes.
Pre-requisite Course |
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| 1 | Introduction to Postgraduate Studies | Certificate |
| 2 | English for Academic Improvement | Certificate |
1st Semester |
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| 1 | Advanced Comm Theory | 4 |
| 2 | Business Start Up - Cambridge International | 6 |
| 3 | Strategic marketing Communication | 4 |
| 4 | Seminar & Colloquia on Mass Comm | 1 (students taking thesis) |
| 2 (students taking Prof. Proj.) | ||
Note : Students must choose either Thesis or Professional Paper at the beginning of the 1st Semester |
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2nd Semester |
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| 1 | Consumer Behaviour | 4 |
| 2 | Integrated Marketing Communication | 4 |
| 3 | Marketing Communication Research | 4 |
| 4 | Seminar & Colloquia on Mass Comm | 1 (students taking thesis) |
| 2 (students taking Prof. Proj.) | ||
3rd Semester |
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| 1 | Strategic Brand Communication | 4 |
| 2 | Digital Marketing Communication & New Media | 4 | 3 | Thesis or | 8 |
| Professional Thesis (Non-Thesis) | 6 | |
TOTAL CREDIT |
44 |
| Total Number of Subjects including thesis plus seminars and or colloquia | 10 |
