Key Account Director
Accor Group Indonesia
Dave is The Postgraduate Diploma in Public Relations and Corporate Communications program, finishing in 2002. Nowdays, his occupation is TheKey Account Director – Business, with Accor Indonesia. Accor manages groups of international hotels, namely Sofitel, Novotel, Mercure, Century, Coralia, Ibis, Thalassa International, Etap Hotel, Formule1, Red Roof Inns, and Motel 6.
As Key Account Director – Business of Accor Indonesia, he is responsible for the daily operation of the regional sales office covering approximately 300 top accounts. He supervises the Reservations Department, Public Relations and Sales team and is responsible to the President Director and hotel owners.
Dave started working in the hotel industry from the age of 20, so this energetic young man was quite familiar with the work of communication practice. As his career and responsibilities developed (especially when he had to supervise the PR Department), he felt the need to study fundamental theories and basic points to help him do the task systematically, which was exactly what Dave gained from his study at LSPR.
Dave comes from a ‘hotel family’. The father, his siblings, and his uncle all work in the hospitality industry. From junior high school, he knew that hotel industry was going to be his choice. So, he took a two-year diploma from the National Hotel Institute in Bandung and started working as a sales executive for Hotel Ibis Slipi – Jakarta in 1994. From then on, his career took off rapidly. Two years later he was appointed as senior sales executive and in 1997 he had already been appointed Senior Sales Manager. The young Dave was promoted to Director of Sales in 1999 at the age of 27, and held the position for 2 years. Taking a bigger leap, Dave moved to his present position in Accor Group to become the Key Account Director – Business in December 2001. He claimed to still have many things to learn and loved it.
The best things about working in hotels are a very dynamic and exciting industry, never boring. He gets to travel a lot and developed many networks and friends along the way, which makes tasks and projects a lot easier to pull through.
The downside of the job are the simultaneous tasks and the exhausting long hours consume vigorous energy and are quite time consuming. Most of the time his job has gotten mixed up with his own personal life.
Despite the glamorous image, the hotel industry does not pay as much as others (e.g. consultancy, construction). However, he does not complain.
Here are important tips for those who wish to work in the hospitality industry: you have to be outgoing, love the job and love to serve people. Keep up your body stamina (since you’ll be working many long hours). You’ll encounter great temptations during the job, good and bad. But, everything comes back to you.