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Isra Ruddin

About me
Isra Ruddin is currently working in PT.Royal Prima Musikindo as Vice President Commerce which surely is a prize of his never ending hard work. Aside from that, Isra also run a Communication Consultant with his team called TANAO Communications and also become one of the founders of IR Asakota Asia which is an Integrated Communications Agency. To add his long list of professional life, Isra is currently trusted as Head of Public Relations of the Central Board of the Indonesia Indigenous Business Association.

His passion in marketing has been showed ever since he’s a kid when he used to sell things to earn extra income. The start of his professional life was when Isra worked for RCTI as Promotion staff then to PT.MBF MasterCard and to other several companies as Supervisor Marketing Executive. In October 2005, Isra was trusted as Manager of Public Relations & Promotions in PT.Radio Merpati Dharmawangsa which later on led him to other prestigious position including Division Head Integrated Marketing Communication & Public Relations in PT.Smile Telecom Technology and Head Marketing Public Relations & Media Relations in PT.Indosat Tbk. He also shares his knowledge and experience to younger generation by becoming Lecturer in Mercu Buana University.

Isra’s professional skills are including strategic communication planning & implementation, brand & reputation management, crisis management and many more. He completed his bachelor degree in STIKOM LSPR majoring Public Relations and is currently undergoing master degree majoring Marketing Communication in the same university.

Experiences:
Vice President Commerce-PT Royal Prima Musikindo

August 2009 – Present (3 years 7 months)
• Promo campaign all music album
• Create Ring back tone promo sales
• Join promo with all telecommunication company
• Planning and Creating sales program for retail music store
• Distribution all material album (CD, VCD, Cassete) to music store
• Join promo with all company for tide in program and promo campaign
• Planning and Executing Above The Line (ATL) campaign (Print Ad, Radio, TV)
• Planning and implementing Radio and TV Program for RPM Product’s
• Planning and Executing placement in the radio form radio expose, adlibs, talk show, etc
• Planning and Executing in many radio and TV in order to supporting new planning package
• Planning and implementing a press conference in order to support the campaign
• Make it good relationship with press
• Preparing press release for new program launch
• Monitoring and informing any kind of information related to the product from any media
• Internal Communication
• Planning Bellow The Line (BTL)
• Planning Web Marketing Campaign

Division Head Integrated MArketing Communication & Public Relations-PT Smile Telecom Technology

December 2008 – August 2009 (9 months)
• Planning and Executing Above The Line (ATL) campaign (Print Ad, Radio, TV) Jabodetabek
• Planning and implementing Radio and TV Program for Indosat Product’s
• Planning and Executing placement in the radio form radio expose, adlibs, talk show, etc
• Planning and Executing in many radio and TV in order to supporting new planning package
• Planning and implementing a press conference in order to support the campaign
• Make it good relationship with press
• Preparing press release for new program launch
• Speech request for Board Of Director
• Exposing the Board Of Director to the media
• Monitoring and informing any kind of information related to the product from any media
• Internal Communication
• Planning and executing retention for Customer
• Gathering for Customers
• Make it relationship with Merchant
• Compile Data Customers
• Manage Courtesy call Customers
• Planning and executing loyalty program for customers

Head Marketing Public Relations & Media Relation Marketing Communication-PT Indosat Tbk

January 2002 – December 2008 (7 years)
• Planning and Executing Above The Line (ATL) campaign (Print Ad, Radio, TV) Jabodetabek
• Planning and implementing Radio and TV Program for Indosat Product’s
• Planning and Executing placement in the radio form radio expose, adlibs, talk show, etc
• Planning and Executing in many radio and TV in order to supporting new planning package
• Planning and implementing a press conference in order to support the campaign
• Make it good relationship with press
• Preparing press release for new program launch
• Speech request for Board Of Director
• Exposing the Board Of Director to the media
• Monitoring and informing any kind of information related to the product from any media
• Internal Communication

Manager Public Relations & Promotion-PT.Radio Merpati Darmawangsa

January 2006 – December 2007 (2 years)
• Planning and Executing Above The Line (ATL) campaign (Print Ad, Radio, TV) Jabodetabek
• Planning and implementing Radio and TV Program for Indosat Product’s
• Planning and Executing placement in the radio form radio expose, adlibs, talk show, etc
• Planning and Executing in many radio and TV in order to supporting new planning package
• Planning and implementing a press conference in order to support the campaign
• Make it good relationship with press
• Preparing press release for new program launch
• Speech request for Board Of Director
• Exposing the Board Of Director to the media
• Monitoring and informing any kind of information related to the product from any media
• Internal Communication

Promotion-RCTI

December 2001 – December 2002 (1 year 1 month)
• Planning and Executing Above The Line and Bellow The Line (ATL & BTL) campaign (Print Ad, Radio, TV)
• Make relationship with other channel media

Supervisor Marketing Executive-GE Cards

May 2002 – October 2002 (6 months)
• Searching for new customers
• Maintaining existing customers & monitoring existing customers’ usage of company’s products
• Presentation to product knowledge for customers
• Make relationship with client

Supervisor Marketing Executive-MBF Cards

January 2002 – April 2002 (4 months)
• Searching for new customers
• Maintaining existing customers & monitoring existing customers’ usage of company’s products
• Presentation to product knowledge for customers
• Make relationship with client